Why Outsourcing Will Help Your Business Scale


Being able to delegate and outsource efficiently are valuable business skills to have… and can help you scale quickly. Having all of the weight on your shoulders leaves you with less time to focus on your top priorities and your passions. When you reflect on how you’ve felt over the last few months, are you constantly tired? Does your to-do list seem never-ending? Does it feel like you are in over your head?

You might find that it is time for some serious changes in how you work. You need balance! One way of discovering work-life balance is to outsource some of the back-end tasks of your business. More and more entrepreneurs understand the value of delegating some of their responsibilities, is this a good fit for you too?

So, What Is Outsourcing?

Essentially it’s hiring someone to do certain tasks so you, the business owner can have more time to focus on the important aspects of your work and life. When you first think about delegation and outsourcing, you might be reluctant, especially if it’s something new to you. Your business is your baby! You may be leery of the idea of handing it over to someone else, which is totally understandable… but the benefits are too great to ignore. Once you take the leap, you will learn to let go and trust your team. Step back and let others’ talent shine through while you focus on higher-level tasks to move your business forward.

What Can You Outsource?

Admin Tasks:

  • Inbox Management
  • Scheduling and Calendar Management
  • Bookkeeping
  • Influencer or Client Lead Pitching
  • Client Onboarding and Management
  • Customer Service
  • Travel Planning and Booking
  • Research
  • Database Management
  • Webinar Setup
  • Virtual/In-Person Meeting Coordination
  • General Website Updates/Maintenance


  • Copywriting
  • PR Pitching
  • Social Media Setup and Management
  • Facebook Group Community Management
  • Blog Proofreading/Editing
  • Blog Post Creation
  • Moderating Blog Comments
  • General Content Repurposing
  • Email Newsletters
  • YouTube or Podcast Management
  • Paid Ads Campaigns
  • Product Launch/Promotion Management


  • Branding
  • Website Design
  • Social Media Graphics
  • General Graphics Creation
  • Lead Magnets
  • Slide Presentations
  • Landing Pages
  • Physical or Digital Marketing Materials

Plus so much more than these short lists. If you’re feeling stuck, check out my free outsourcing brainstorming worksheet to help you decide which tasks you could be outsourcing.

What Are The Benefits Of Outsourcing?

  • Focus on what you love to do – your “zone of genius”. Let others tackle the technical issues or tame your email inbox.
  • Spend more time with your family, yay! You will be able to enjoy more free time instead of trying to do everything in your business, you’ll be able to rest easy because your team is taking care of them for you.
  • Save money by hiring experts. Someone who has experience will be able to work more quickly and efficiently than you, especially if you’re unfamiliar with the task. Sometimes it’s better to leave a project to the experts!

Remember: when you invest in outsourcing, you’re buying your time back allowing you to focus your energy and time on your own passion!

The Importance Of Empowerment

When you delegate, it’s collective success for your business. Empowering your team (and trusting them) makes them feel appreciated and lets them excel in their skills. When you motivate your team to aim higher, they feel seen and respected. It really is the key to a positive work environment. Who doesn’t like to grow and learn? Getting things done efficiently happens best as a team dedicated to one collective mission.

There will be financial decisions you have to make before you decide if the idea of outsourcing and delegating is right for you. However, the benefits are definitely worth it… the key is to not let the fear of what could go wrong, take over. By having the right people by your side, things will run smoothly and effortlessly and you’ll be on the right path for your business to scale!

October 5, 2020


Quick Note: This page may contain affiliate links. I receive a small amount of compensation if you purchase from my affiliate links – which I’ll most likely be using on coffee to keep me fueled and focused during mama life and work!

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