Have you been struggling with how to price your service or course offer? Well, you are not alone. Pretty much all online entrepreneurs get stuck here and even put off launching their offers because of it. Working with my clients, I’ve learned a few things… hopefully, these pricing tips can help you too.
Here’s the basic concept. How much money do you want to make on your service or course sales? Think about the following:
It’s also important to consider how much your buyer can possibly earn from their access to it. Let’s take a course offer for an example – if your actively engaged students consistently increase their monthly income by $200, then it’s reasonable to charge $400 or more for your training.
Or maybe, how committed do you want them to be? Usually, the higher the price point, the more invested a buyer will be in it. This means that they’re also going to have the results you promised, which leads to a better return on their investment. If you can provide the value and the case studies to prove a solid return, it’s reasonable to price your offer higher to encourage commitment on your buyers’ part.
You might think that there is nothing you can provide that hasn’t already been done before, but there’s plenty that can make your offer stand out from the crowd. You can present it in an unexpected way by using design elements to draw in your target buyer. Another way to make your offer more valuable is to include bonuses like a free mini-offer – service hours, worksheets, checklists, videos, or templates.
Finally, deciding on a price for your offer ends with simply following your intuition. After all, you know your audience and your pain points best. Don’t overthink it and use pricing as an excuse not to launch. The world needs and wants what you have to give… you won’t regret it!
June 14, 2021
Quick Note: This page may contain affiliate links. I receive a small amount of compensation if you purchase from my affiliate links – which I’ll most likely be using on coffee to keep me fueled and focused during mama life and work!